Each year, (at least) three projects with true transmedia potential are selected to participate in Sublab. These projects are recruited by the Sublab-team or an appointed scout. Anyone with an interesting proposal is also allowed to apply directly by filling out the form on the application page.
Once selected, Sublab’s project lead and one of its creative producers sit down with the creative team to discuss the upcoming development process. Here they establish clear development goals, speak to potential collaborators, create a budget, and propose the final deliverables.
As we’ll be working with different media, the outputs of the deliverables are personalized for each project. For example, a team could work on a script and a podcast, while the other team could work on a pitch bible and a gameplay design. It all depends on the direction you want to take your project into.
Along the way, Sublab will support the creators in finding suitable production and distribution opportunities. However, Sublab won’t facilitate the production or distribution of the project itself.
